Growing up south of Boston, the Red Sox were everything to me and Fenway Park was a magical place. My Dad took me there often as a kid and I vividly remember walking up the steps and seeing the field for the first time. When I was five years old, I was able to be…

There are Five E’s to create an extraordinary experience: Eliminate friction. Entertain always. Experiment constantly. Engage deeply. Empower action. Article from Authority Magazine: Aspart of our series about the five things a business should do to create a Wow! customer experience, I had the pleasure of interviewing Jesse Cole. Jesse Cole is the founder of Fans…

  As Walt Disney once said, “Once you achieved success, don’t stop. Don’t rest on your laurels just yet.” This is the same mindset that the Savannah Bananas tries to emulate as it strives to innovate like the great Disney himself. As the story of Disneyland shows us, Walt kept plussing. He always added something…

  Building your brand and attracting customers are important parts of business success, and no one does it better than Chick-Fil-A. Jesse Cole sits down with the former Executive Vice-President and Chief Marketing Officer of Chick-Fil-A, Steve Robinson as they talk about building brands. Steve shares his experiences working with the fast-food titan, running their…

  It’s all about turning moments into memories. This episode is about creating those moments. Join Jesse Cole as he sits down and discusses customer service with the Service Freak himself, Darren Ross. As COO of the Magic Castle Hotel and Chief Executive Freak of Service Freak, Darren walks us through his journey in customer…

  Customers don’t just pay for products. The modern customer pays for the full experience. Join Jesse Cole as he sits down with marketing wizard Andrew Lock in a discussion about Walt Disney, the magic of Disneyland, and the customer experience. Andrew and Jesse trade insights on what makes customers tick and how to leverage…

  Sometimes, you have to be brave enough to forge forward with your dreams, no matter what others say. This was what brought about a shift in the world when Walt Disney conceptualized Disneyland. To understand the magic that has allowed Walt to make such an impact on the world, Jesse Cole sits down for…

    Being in the restaurant industry is challenging as it is, and COVID hasn’t made it any easier. In this episode, Mark Canlis, third-generation owner of Canlis restaurant, joins Jesse Cole as they dive into the importance of relationships and how to reimagine the customer experience to keep building those relationships. Mark and Jesse…

  With the way that society behaves, being self-employed is almost like being a deviant. Here to provide a new perspective and elevate your pride as a self-employed individual is Jeffrey Shaw. He starts off by defining what it means to be self-employed and shares the changes he’s observed in this space. If you’re having a…

  Sometimes it’s not a “what” that you need for success. Sometimes, it’s the “who” that is most important. Jesse Cole highlights this in today’s episode, where he talks about his experiences in running baseball teams in Gastonia and Martinsville and what they learned there about finding the right people. He also shares his insights on…

  Advertisements can extend the reach of your business as far as you want it to. But there is a particular art of advertising you need to be familiar with if you’re going to make it work. Jesse Cole’s guest today is Daniel Harmon, the Co-founder and Creative Visionary of Harmon Brothers. From the humble beginnings of being an Idaho potato salesman to…

  Do you ever wonder what makes WWE a legend in the sports entertainment industry? Jonny Greco, the current Vice President of Live Entertainment for the Seattle Kraken who has had immense experience working with WWE, boils it down to one vital factor: listening. Jonny explains that WWE is very fan-centric; it’s all about the…

    Only a handful of your clients will ever become the staunchest advocates for your business. These “one-percenters” or “customer evangelists” are the ones who will bring more people in the fold for you. Yet so many businesses take these people for granted. Do you have a healthy relationship with yours? This is but…

  Building a business takes work, but building a great brand takes work, obsession, and borderline crazy dedication for it to work. That’s if you do it the right way. Multiply that by 10,000 and you’ve got yourself a brand of Fans First caliber. But why should you get over the top several times over in order to…

Favorite Quotes When you believe in a thing, believe in it all the way, implicitly and unquestionable.  – Walt Disney Do what you do so well that they will want to see it again and bring their friends. – Walt Disney Get a good idea and stay with it.  Dog it and work at it…

    If you haven’t heard of the term “professional fan,” that’s because there is only one of it in the world. That person is the one and only Cameron Hughes, the huge persona behind the book, King of Cheer, where he shares countless stories of how taking chances, challenging the status quo, and finding…

Favorite Quotes “Happiness is a state of mind.  It’s just according to the way you look at things.” – Walt Disney “When you love what you are doing, and you are having fun doing it, then you are living out your form of Fantasyland.  Your fantasy becomes your true north.” – Jeff Barnes “The way…

    Every other company claims that they view their employees as their greatest asset, but talk is cheap if you have nothing concrete to show for it. If you have read “The Dream Manager,” you would have marveled at how a certain cleaning company in Cincinnati models the ideal company culture and you may…

    The best people in any business look beyond success and constantly strive to do something bigger and better. Sports marketing guru Brandon Steiner lives by this principle every day. You would think that someone who has built a brand as iconic as Steiner Sports and bought the Yankee Stadium at one point in…

  To disrupt yourself means that you try something that’s never been done before, challenging the status quo and the industry standard. In this episode, Jesse Cole explains why it’s vital to disrupt yourself. You don’t have to look far; Amazon and Netflix did it, and see how far they’ve come! Years 2020 and 2021 have created huge disruptions…

  People want to be social but hate talking to strangers. So why not give them something to talk about, especially in business where connecting to people is what matters most? In this episode, our resident Yellow Tux Guy, Jesse Cole, meets the man in orange shoes, Dave Kerpen, to talk about the importance of…

  Disruptions do not necessarily cause negative results. Sometimes, having a disruption mindset is actually a catalyst to a greater change. Jesse Cole sits down with author and leadership innovator Charlene Li to discuss how shaking up culture and going out of your comfort zone can open up brand new opportunities, giving every business leader better…

Disney’s Land Book Report Favorite Quotes At the onset, of creating renderings for the Disneyland Park, Walt shared “Herbie, I just want it to look like nothing else in the world.  And it should be surrounded by a train.” The idea of Disneyland is a simple one.  It will be a place for people to…

    Competition is present in every industry, and one must strive to be different to achieve success. Sometimes, you have to embrace even the craziest ideas to pique the interest of the people. Join Jesse Cole as he talks with author and singer Joe Vitale about the unique promotional strategy of P.T. Barnum and why standing…

  Minor League and lower-level baseball are not known for having sufficient funds. From day one, the Savannah Bananas had to get dramatically creative and innovative to do unique things. In today’s solo episode, Jesse Cole shares the Bananas’ mindset and their process for innovating without resources. He also explains how they set the tone…

  Thirty or forty years ago, boring was acceptable. Not anymore. In this era when multitudes of businesses like yours are competing for your avatar’s attention, you have to step out of the confines of your business, reimagine your client experience and stop being boring once and for all. It turns out that even podiatrists…

Favorite Quotes “A Life of Creativity involves bringing out the creativity in others and seeking their opinions.  It involves lots of laughter, never taking yourself too seriously, and dealing with adversity with a smile.  It involves reinventing yourself, seeking out speaking opportunities and never missing the opportunity to learn about someone.” “Recognize that the Journey…

Favorite Quotes: Don’t mistake activity for productivity.  Creativity is productivity – it just doesn’t feel like it at first.” – John Pollock. “You’ve got to be careful if you don’t know where you are going, because you might not get there.”  – Yogi Berra   Key Takeaways Visionary and Integrator. One sees the future and…

  Despite the restriction on baseball games amid the COVID-19 scare, the Savannah Bananas managed to become the most profitable team in 2020. Jesse Cole gives all the credit for this win to one thing: their decision to put steroids on their idea generation process. He shares how they reduced expenses, even with zero revenue…

  The heart of any business success lies in putting the customer first and keeping them engaged. With proper people connection and a strong desire to constantly experiment, nothing can stand in your way. Jesse Cole goes deep into this topic as the virtual keynote speaker at Hamilton Home Loans, speaking how he won the…

Book Report Favorite Quotes “Miracles happen when you sell something you believe in.” “Good ideas come from anyone, anywhere, anytime.” “A successful culture is not just the people, but also the systems. Harmon Brothers systems maximize productivity and the humanity of imperfect people.”   Key Takeaways Harmon Brothers Model for Advertising: – Marketing Magic Outline…

  Black sheep has always been associated with oddity, outcasts, and disgrace. But rockstar Brant Menswar begs to differ. Together with Jesse Cole, he dissects his concept of Flock of Five Black Sheep Values from his book, Black Sheep, which is centered on the non-negotiables of our lives. He explains how these values must not be seen…

  When we think of the words fun and love, the last thing we associate it with is business. However, without many knowing it, some of the most successful businesses operate from these two things. One of those is Southwest Airlines. In this episode, Jesse Cole is joined by Kevin Freiberg, the co-author of the…

  As reinventors, we care about what’s next or what’s the future? There is that common misconception though that to be innovators, we have to be wearing a lab coat doing some deep research. That isn’t always how it is. On today’s show, Jesse Cole brings on reinvention guru Josh Linkner to talk about how we can…

  If there is one thing that Jon Spoelstra didn’t do to earn the distinction of being top sports marketer, it is to stay inside a neat little box. Jon is best known for coming up with outrageous marketing ideas that, in more than the few cases that he got away with them, drove a…

  The current pandemic has forced businesses into the future, adopting existing innovations in technology such as virtual cashless systems and everybody doing Zoom meetings. It’s clear that we are not going back to the old normal. These technologies that we have adapted because of the forced change are going to be incorporated into the…

  Sometimes, going the same direction as everyone else doesn’t yield the same results. Being successful in doing the opposite of the norm, Allen Fahden, shares his knowledge and perception when it comes to advertising your products and services. Listen in and learn all about the opposite effect and how being a dumbass can be…

    Season 4 arrives for Business Done Differently! Since starting the podcast way back in 2017, Jesse Cole interviewed the best of the best in the business. For this new season, he’s going to be joined by even more interesting influencers, and he’s bringing it up a notch by releasing three episodes at a…

Favorite Quotes “The driving force behind everything I do is the idea that when it comes to an audience, it’s all about creating a feeling. Make people feel something.  Make them come alive.  When you feel something, you talk about it, you share it and you ultimately want to do it again. People won’t remember…

Does your experience pass the 40 hour test? This past summer, after the second game of the season, a man approached me to thank me for the fun he had at the game. I thanked him for coming and then he proceeded to share that, he and his wife and three kids drove 40 hours…

The world lost a true visionary and one of the most inspiring leaders of our time. RIP Tony Hsieh Here are my top 20 inspirational quotes from Tony. “We must all learn not only to not fear change, but to embrace it enthusiastically and, perhaps even more important, encourage and drive it.” “We must never…

What is your favorite quote from the book? What was Barnum’s Key Secret to Success in Business? Barnum shared this with Mark Twain in 1878: “I think it is conceded that I generally do pretty big things as a manager, am audacious in my outlays and risks, give much for little money, and make my…

What is your favorite quote from the book? “Capital isn’t so important in business. Experience isn’t so important. You can get both of these things. What is important is ideas. If you have ideas. you have the main asset you need, and there isn’t any limit to what you can do with your business and…

What are the best business books you’ve read on Innovation and Reinvention? Here is my Innovation Stack. I’ve read all of these books numerous times and have come back to them repeatedly during this Pandemic. Some amazing thinkers, authors and speakers in this group. They’ve influenced me to always think differently, question the way things…

    For the final episode of Season 3 the Head Coach of the Savannah Bananas joins me to talk about building a culture and getting buy-in from the players. In three seasons with the Bananas, Tyler Gillum has won more games than any coach in the Coastal Plain League. In addition to being the winningest…

    The notion of having to incorporate love in business might sound almost ridiculous to some, but the results don’t lie. When you build a system and a culture founded on the principle of love, that culture is embraced by your employees and, in turn, your customers. Jesse Cole is joined by Steve Farber,…

    A dose of happiness even from a person tending the comfort room brings a whole lot of difference to anyone’s day. Unconditionally bringing smiles to random faces is The Happy Zone’s Valerie Washington. In this episode, Jesse Cole talks to Valerie about how she started sharing her fun factor at the Charlotte Douglas…

  The brand Amazon is no stranger to us all. Jesse Cole talks to Steve Anderson, the President of  Anderson Network and the bestselling author of The Bezos Letters: The 14 Principles to Grow Your Business Like Amazon, about how you can grow your business like Amazon. Steve breaks down these concepts from his book…

  What are you known for, and what do you want to be known for? These are two crucial questions for growth that host Jesse Cole and Jeff Henderson tackle in this episode. Jeff is a forward thinking leader and the bestselling author of Know What You’re For whose strategies for growth has proven to…

  Amazon is, without doubt, one of the most popular online selling platforms and company in the world. Today, Jesse Cole talks with John Rossman, a former Amazon executive and the bestselling author of The Amazon Way and Think Like Amazon, about his definition of customer experience. John shows how they were able to captivate…

  Customer experience will always be present in whatever industry you may be in, and its impact on your business always comes in a big scale. The President of Snow & Associates, Dennis Snow, joins Jesse Cole in this episode to talk about customer service and the role it plays in your success. Using twenty…

Favorite Quotes “We either disrupt ourselves or leave it to others.” – Xuanning Zhong, founder of Yonghui Grocery Store The great leaders of scale insurgents ingest a huge amount of their time in recruiting talent, mentoring talent, promoting talent, and trying to retain talent. They see clearly that their ability to grow as a company…

  In any industry, fans are both your best customers and your worst critics. Listening to your fandom and giving that human connection can be the breakthrough to success for your business. Marketing strategist, entrepreneur, advisor to emerging companies, and VC strategic partner, David Meerman Scott, joins this episode to talk about fandom. He relates…

Favorite Quotes Above all, there was the ability to build and build and build – never stopping, never looking back, never finishing – the institution…Walt Disney’s greatest creation was Walt Disney (the company) – Richard Schnickel – The Disney Version If an organization is to meet the challenges of a changing worlds, it must be…

  Work doesn’t have to be stiff and boring when you know how to inject creativity and innovation into your everyday tasks. This is one of the main lessons Duncan Wardle speaks fervently about. Duncan is the former Head of Innovation at Disney and the Founder of id8 & innov8. In this episode, Duncan starts…

Favorite Quotes We who lead businesses and organizations are not in the numbers game! We’re in the people game – dealing with customers, employees, colleagues, owners and all the rest for the best possible outcome. Customer Service Starts the Instant you make contact with an individual. Loyalty is dependent on continuing performance. The minute we…

  As leaders, understanding how your employees’ function is critical to overall success. Today, Jesse Cole interviews one of the world’s biggest business thinkers and author of Pick A Fight, David Burkus. Interestingly, David believes that for businesses to cast bold inspiring visions, leaders must rally their team to fight. David expands on that as he talks…

It was an a-ha moment. January 14th, 2017. I had just finished reading the book “Business for Punks” by James Watt. It changed the way I looked at our business. It simplified everything. It made the impossible seem possible. It inspired a crusade. Here’s the story of Brewdog. Two guys, a dog and a small brewery. They had a mission and…

FAVORITE QUOTES Too many rules get in the way of leadership. They just put you in a box. People set rules to keep from making decisions. – Coach K In developing teams, I don’t believe in rules. I believe in standards. Rules don’t promote teamwork, standards do. Rules are issued by a leader to a…

  Would you ever think it possible not to have salespeople, advertising, goals, nor a focus on growth yet still have more than two decades of profitability? Jason Fried, the Founder and CEO of Basecamp, made this happen by creating a company culture that’s focused on putting the people first. In this episode, he talks about how…

FAVORITE QUOTES “There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is the right and…

  When running an institution, it is ideal to ask the question, “Why should someone do business with us?” In this episode, Jesse Cole chats with Dr. Nido Qubein, an International Speaker Hall of Famer and someone who serves on the board of Fortune 500 companies. As the President of High Point University, Dr. Qubein…

Just recently I asked our newest full time hire, our employee experience coordinator “What do we do here?” Seemed like a silly question for the owner of the company to ask but I was intrigued on what she would say. Without missing a beat, she said we provide a “Fantastic Experience.” I was impressed. We’ve…

  Getting your word out to people and creating a staggering fan base may seem easy especially with social media. However, leaving an impression that is stamped in people’s brain takes skills and high level creativity. Today, host Jesse Cole and guest Stephen Kellogg talk about reaching more people through music and other creative tools.…

  Do you feel like your business is drowning in a sea of other businesses offering the same things you are? You might have to look at the customer experience your business offers because believe it or not, many aspects of your business growth are rooted in this one aspect. Jesse Cole is joined by…

  The COVID-19 pandemic may have impaled our businesses, but that does not mean that we can’t still strive for growth. The best way to do that is by adapting to the current situation, which loudly calls for remote work. In this episode, Jesse Cole chats with Robert Glazer, the CEO of Acceleration Partners, about how he…

  Adapting to ever-changing times is essential, especially from a business perspective. In this episode, Jesse Cole talks with Marcus Sheridan about marketing differently during uncertain times, particularly during this COVID pandemic. Marcus, is a sought-after international keynote speaker and web marketing guru. Today, he shares some tips on how you can add more value to your…

    During times of crisis, as much as we get the urge to let in all the fear, anxiety, and panic, as a leader, a cool head must prevail. The discussions you make for the future of your company affect the people you work with the most, and that’s what’s most important. Jesse Cole…

    A true test to leadership is leading in uncertain times. Today, Jesse Cole interviews a legend at creating workplace culture and the Co-Founder of Scribe Media, Tucker Max. Tucker proves that you can always adjust your business model to cope up with uncertainties and still generate promising results. He shares how his entire…

    Leading in uncertain times is every leader’s hot water. Today, Jesse Cole and his special guest, wife, and Director of Fun at Savannah Bananas, Emily Cole, show us how real leaders thrive in any situation thrown at them. They share the behind the scenes with their team in trying to stay needed by their fans…

  In any industry or business, both your company’s image and customer’s experience are critical factors to being successful. How your employees serve customers can either make or break your business. The owner of Strategic Horizons LLP and co-author of The Experience Economy, James Gilmore talks the different ways experience can be seen and applied…

  What does a business and sports have in common? Teams, of course. In this episode, Kristi Herold gives insight into developing a team culture within an office environment. Kristi is the Founder of Sport and Social Club, the largest sporting social club in North America. Since starting the business, they have welcomed more than…

    Managing the people we hire requires a great deal of patience and understanding, and a key goal is to always be at your best performance to inspire your people and make them happy. These also applies to our clients, providing satisfaction. In this episode, host Jesse Cole guests his mentor Ken Silver and…

  Inspiring a bigger population to do something fun and amazing always strikes as a good marketing strategy. Today, Jesse Cole interviews Chad Wolfe of Trek Bicycle Store. Chad is the guy who created a community hobby and, at the same time, promoted and grew his shop. He shares to us how he drew more…

  Leaders bring great impact to the workplace when its employees or staff generate positivity with what they bring to work every day. Today, Jesse Cole interviews Max Yoder, the Founder and CEO of Lessonly and the author of Do Better Work. His book highlight what’s working, handling difficult conversation and agreements, and how we…

  How can you create a lasting impact to your target audience or prospects? Jesse Cole and guest Raymond Aaron give us the answer to this question. Raymond is a New York Times bestselling author and has written eleven books, including Chicken Soup for the Parent’s Soul and Branding Small Business for Dummies. Today, he…

  A competitive advantage is something that sets you apart from the people you’re playing on the same field as. In any given industry, you and your competitors are doing approximately 80% of your work similarly, but that last 20% is what will put you head and shoulders above these very same competitors. The former…

  Standing out and making a positive impression always lead to a path of immense growth. In today’s episode, Jesse Cole interviews Jim Estill, the President and CEO of Danby, about growing a business through value creation. Promoting growth is more about how its employees and even customers grow with the company. Jill believes that…

I recently heard Simon Cowell on Oprah Winfrey’s masterclass share how he discovers talent. “On my shows, I base everything on, I like it. I don’t like it. I’m bored. I’m not.” “I’m not going to say I think older people will like it, I think kids will like it, I just go, I like…

  When the Guy in the Yellow Tux, Jesse Cole, attended the MMT conference, he stayed in Montage Los Cabos and had his mind blown by the perfect customer experience. This is his chance to ask the most burning questions from its Director of Learning, Ingrid Orezza. Ingrid talks about how they are bridging the…

  What happens when you stop worrying about what other people think of you? Unleash your alter ego and see yourself perform at the utmost level that you can. In this episode, host Jesse Cole plays the truth or dare game with author, coach, and mindset geek, Todd Herman. Todd shares his journey into mindset…

  For long-term success in business and in the industry a business is in, organizations should learn how to take care of their customers. It has to be built around customer-centricity, and customer service should stand-out. In this episode, Jesse Cole talks with customer experience and marketing guru Bryan Eisenberg, the author of the book…

  Excellent leadership is about caring for people and leading them into a good direction for growth and success, whether in a big or a small business. A leader should examine their capabilities and learn how to mentor. In this episode, host Jesse Cole interviews author and advisor Ryan Hawk about business and leadership tips…

  There is a fine line for companies to identify between going for growth and saying enough. For prolific writer and designer, Paul Jarvis, growth, while it is necessary, should not be the only thing companies strive for. Instead, it is in aiming to be better and not bigger. With this comes learning when to…

In the past year, our 1-year old Maverick learned how to crawl, walk and talk. For over a year, we watched him fall, get up and mumble his way to saying words. He still has a wobble to his step and most words aren’t clear, but he’s on his way. Every day he learns something…

  A study that has been validated by scores of other studies since it was first unveiled in the late 1940s says that what people are looking for in their lives, across the bottom, are food, clothing, and shelter. The problem is there are many companies that are still not paying a living wage, and…

  Businesses tend to see customers, consumers, and followers merely as numbers. But what if you get past that viewpoint and actually see the people behind them? Pat Flynn believes you’ll gain superfans, who will not only buy your products and services but, most importantly, will support you all the way. Pat is a renowned…

  You can spend all you want on client acquisition and still not make it. The difference lies in how well you build fans for your business by creating experiences that they will go back to again and again. In this episode, host Jesse Cole is joined by Savannah Bananas President Jared Orton. They talk…

My top 10 Business Books of 2019.  Marketing Rebellion by Mark Schaefer SuperFans by Pat Flynn Ride of a Lifetime by Bob Iger Intention Imperative by Mark Sanborn Stillness is the Key by Ryan Holiday Disruption Mindset by Charlene Li Infinite Game by Simon Sinek Alter Ego Effect by Todd Herman Great Leaders Have No…

I get asked regularly, “What’s next for the Savannah Bananas?” Our vision is clear; to bring Fans First to the world. It’s not easy, but it’s worth it. We believe people deserve a better experience in sports and in business. We believe people deserve to be treated like they matter. We believe people deserve more…

Some of the best advice I’ve ever received came in four words from Darren Ross, the CEO of Magic Castle Hotel. I asked him what his secret was to being the #2 rated hotel in LA and he said, “Listen Carefully, Respond Creatively.” Listen Carefully, Respond Creatively It sounds so simple but Darren teaches his…

It took years to realize it. But after reading Whale Done by Ken Blanchard, it became crystal clear. The book details how they train the whales at Sea World. The difference between these trainers and most managers is one thing. Instead of constantly punishing the whales when they do something wrong, they only celebrate and reward them when…

  Business Done Differently Podcast has definitely come a long way. With over 100 episodes, we have heard from some of the best gurus in business share their experiences and stories. In praise of that, host Jesse Cole, together with his wife, Emily, look back on some of the best lessons that specifically apply on…

  Everyone wants to be seen and heard. When people are recognized, they’re going to feel valued, they’re going to feel appreciated, and they will give you back the results you want. Leading people through recognition will always generate positivity in any workspace. David Novak, the Founder, and CEO of oGoLead and the Co-Founder and…

  As technology evolves, more and more customers are moving ahead and controlling marketing. Mark Schaefer, known as The Marketing Man, discusses the steps in getting your customers to do the marketing for your business. Giving long-term value to customers is appealing and creating ‘wow’ moments by incorporating the idea of belonging is the best…

To have a successful business that lasts you need to be able to answer this one question. What makes you different? Ask any entrepreneur or business owner this question and you will get similar answers. You will hear how they provide a better product, better solutions or a better value. You will very rarely hear…

  Scaling organically in in social media has been tough for the last couple of years. That is why we have to think of a different approach on how to scale organically. Tyler Anderson, speaker, social media marketing entrepreneur, and CEO of Casual Fridays, speaks about leveraging user-generated content to grow organically on social media.…

  There are so many ways to achieve a successful campaign and a promising business, and top ratings on customer satisfaction is a major indicator of a successful marketing experience. Jason Friedman founder and CEO of CXFormula talks about the impacts of his experience to his own ventures while sharing the aspects that held him…

  Teaching others how to be receptive and active in materializing goals in business and in life is what coaches do best. Inspirational speaker, writer, and filmmaker Philip McKernan talks about uncovering the truth and the importance of sharing emotions. He shares about wearing different masks that has been exhausting him his whole life and…

  One of the ways to attract and retain a potential or current customer is through content marketing wherein you provide them with valuable, consistent, and relevant content. Marcus Sheridan, content marketing expert and the author of the book They Ask You Answer, gives us more insight about what content marketing is and why we need…

  Human beings desire to be heard, but not all of us are fortunate enough to have the gift of hearing. Audiologists take their profession seriously not just to care about hearing healthcare, but to care about the people that had fallen in the gaps and have no access to the kind of treatment that…

  Instilling authenticity in a service business is one thing; adding fun to it is another. Incorporating this culture in a business is crucial to its success and growth. Nick Sarillo introduced both values to his restaurant, and no wonder it has become one of the top ten busiest independent pizza restaurants in the United…

  Jon Gordon, a successful author who has published numerous bestselling books including The Energy Bus, has worked with numerous Fortune 500 companies and some of the top sports teams in the world. In this insightful conversation, John talks about the importance of cultivating a culture in your team and gives advice on how leaders…

Throughout my years playing baseball, coaches stressed the importance of winning each pitch, winning each at bat and winning each inning to win the game. We constantly broke down the game to focus on each opportunity. The coaches and players knew that if we had enough of these small wins throughout the game, that the score would…

  Nothing matters more than making people feel like they matter especially customers who are buying or getting your products or services. Adam Toporek, keynote speaker, workshop leader, and the author of Be Your Customer’s Hero, takes us into the world of customer service. Every customer is different from the other, and being a frontline employee…

PROFESSIONAL IS BORING Does the word “professional” excite you? Have you ever pointed out a movie theater or a restaurant to a friend because they were professional? No one recommends a business because they’re professional. They recommend businesses because they’re interesting—because they’re fun, crazy, weird, unique, or bizarre. Good businesses give customers talking points by doing…

  How do you turn your people into champions? Core values differ from one company to another, and that is expected. Leading by example is one that is proven effective, but leading with empathy is absolutely something that will move mountains. In the end, people need people that will listen and then do something. Claude…

  All businesses have different strategies that work for them. That said, it all boils down to getting customers engaged and increasing profits. What could be the strategy that stands out? It is undoubtedly an emotional connection, and Scott McKain would totally tie in. The bestselling author of ALL Business is Show Business, Scott gives us…

One Minute Blog – Your People Are Your Product. Your product is only as good as the people that deliver it. Every year companies are focused on improving their product. Whether it’s adding a version 2.0, new services, or enhanced features, it’s all about the continuous improvement of their products. But how often do companies…

  In the business for the people, Pat Williams, best-selling author and co-founder of Orlando Magic, shares some great wisdom about what it is to create customer experience. Pat shows how sports is not just all about the players in the field. Rather, it is also about the experience people get when watching. He gives…

We always have an option in life. We can choose to win or to lose. When we choose the right things, life tends to work out and a lot better way. Tom Ziglar, CEO of Ziglar Inc., talks about his book, Choose to Win: Transform Your Life One Simple Choice at a Time, a game-changing…

  Traditional marketing by word of mouth will always be considered as the number one way through which we move people to make decisions. Jay Baer, a top expert on word of mouth marketing and a New York Times bestselling author, shares how word of mouth is incredibly important to every business. He states that…

Jim Rohn’s famous quote says it all. “You are the average of the five people you spend the most time with.” Think about the people you spend the most time with.  Are they helping you grow? Are they making you a better person? It’s simple, if you want to improve, improve the people you surround yourself…

Some leaders lead and some serve. Some of them had their vision turned into a success story and took full credit for it since it was their idea all along anyway, but some never bother because they knew deep inside they weren’t the right person to lead. One such person is Tucker Max, Scribe Media’s…

Do you have a waiting list of people wanting to work for your company? Do they want to work there badly enough that they’ll take less than standard wages or even offer to work for free to prove themselves? These questions were asked by the Harmon Brothers, in the book from Poop to Gold sharing…

Standing from a culture of greatness, Anekia Boatwright-McGhee – president of Rebecca Padgett School of Performing Arts and a national trainer/speaker for John Maxwell and Jack Canfield – shares what winning looks like in her company and tells us of the profound effects it does towards her team. She takes us to the things she…

  The success of a business goes back to the kind of culture it has and the employee experience it provides. After all, if the people are motivated to do their work, then it brings out the best of the entire organization. Robert Glazer, top expert on culture and employee experience as well as founder…

  Our biggest fans are our own people. If we put them first in everything we do, that takes care of the customers. Hall of Fame speaker and best-selling author Eric Chester is the go-to person for workplace culture and employee engagement. He’s worked with who’s who in the business world. Eric dives into employee engagement,…

  Never did anyone go wrong with building relationships and meaningful connections. Jayson Gaignard, known as The Greatest Connector, hosts the most exclusive events called the Mastermind Talks (MMT) where he connects and brings brilliant minds together. Jayson shares his amazing journey to success – from a soaring business to being buried in debt. Find…

  The business world has been so much of a concrete jungle where leaders, customers and employees are boxed by walls that were built to separate them from one another. However, what’s the need for these walls when we can instead create bridges to build good relationships and be one family? Sought-after author, speaker, and…

Getting Your Team To Care It’s not the employees’ responsibility to care, it’s the leaders job to give them a reason to care. The wrong question leaders are asking is “Why don’t our employees care?” The reason is simple: Your people don’t care because you haven’t touched their heart. You haven’t given them purpose. You…

  Not one who remains in the status quo, Brian Scudamore, founder of 1-800-GOT-JUNK?, narrates his personal experience towards reaching his big vision and success in life. Beginning with guerilla marketing, he talks about doing crazy things and standing out in business, embracing the ridiculous and having fun. Brian shares the things he says to…

  As the world becomes more global, many people have become more acquainted with the importance of having great experiences as they visit different places. At the heart of their wandering hearts are the places that they are to call their home away from home, the hotels and other places they are received to spend…

This past week my son started to crawl for the first time. Soon after, he stood up for the first time.  Any day, he will start walking. Then it will be jogging and running and good luck to his mom and I. The first step is often the hardest. It took almost nine months for our son to…

  Successful businesses know how to provide great customer experiences. Founder and CEO of Red-Carpet Learning Systems, Inc., Donna Cutting is no stranger to this. Working about making people feel significant, she talks about rolling down the red carpet in business and mapping out experiences to people. She gives us a peek into her book, 501 Ways…

  Premium gourmet candles that you custom mix come with the little details that make you never want to go back to candles off the shelf – superior pens to decorate the label, premium-grade tissue that wrap the candles, even the apron of the store attendants and the way they do their greeting. Every one…

  Successful businesses last because people admire them just as they prioritize the experiences served. Owner of successful restaurants, Baro and Petty Cash, Michel Falcon shares his secret sauce, the people first culture. Aligning the company’s purpose with their employees’, Michel talks about the seven-step interview process that determines the people who will become a…

  We are all into the customer service experience. Many companies and people talk about customer service, but they don’t make it their brand. John DiJulius has made his whole business life all about customer experience. John is a keynote speaker, international customer experience consultant, and the bestselling author of three books, including The Customer…

  Part of business is looking out into the future, that is why we have all of these vision statements around. However, what most entrepreneurs miss is the aspect of actually laying down into details what that future is. As a result, no one in the company knows exactly what they are working towards in…

  Get ready to stand out, be different, have fun, and make an impact on people’s lives as Business Done Differently is back for season two. Join Jesse Cole as he focuses solely on customer and employee experience. Be inspired and learn from first-hand experience as he brings on special guests, including Ken Blanchard, Chip…

In the 1980 presidential election Ronald Reagan ended Jimmy Carter’s bid for re-election with just one question: Are you better off than you were four years ago? The answer for most was a resounding “No” and Reagan won in a landslide. While Reagan asked the question of the American people as a whole, I believe…

Two of the best books I’ve ever read about customer service are Raving Fans by Ken Blanchard and Customers for Life by Carl Sewell. If you haven’t read them, pick them up now. The books dramatically changed the way I look at customer service. They have now become must-reads for our employees. I’d like to share key takeaways…

Have Fun. This is what we’ve heard since we were a kid. Somewhere along the way this advice has been lost. In our work culture today, it has become more about deadlines, hitting goals and success. But when is fun discussed during staff meetings? Even if a manager says to have fun with a project, do they really…

Great customer service wins at every touch point. It’s not just one great gesture. It’s the anticipation at every step. Yogi Berra said it best “You can observe a lot just by watching.” Great customer service cultures are constantly listening and watching their customers. They try to be a step ahead of their needs. That’s how businesses win…

With over a hundred episodes, Business Done Differently has reached the end of its first season. Today, Emily and Jesse Cole take a trip down memory lane and reminisce on some of the best lessons they’ve had throughout the journey. “Be you. Be authentic. Be real.” – Jesse Cole on a lesson from Business Done Differently Emily…

Don Yaeger is an award-winning keynote speaker and 11-time bestselling author. His books are among the best ones for building a successful culture. Today, he discusses the habits and DNA that set great teams apart. “While profit is an important piece of your road map, it cannot be the only map that tells you whether you…

David Ragosa and Carlo Ruggiero are reinventing the way Americans eat one of the most iconic foods in the world. They are the founders of Kono Pizza, or pizza in a cone. Kono Pizza is setting up franchises in the country, building it one cone at a time. “For me, there are few factors: faith,…

Jon Vroman founded the Front Row Foundation with the vision to help create life-changing moments for people in need. A motivational speaker, he shares the same language as Jesse Cole. He believes in the power of moments, putting people first and making these moments daily. Jon is the author of the bestselling book, The Front Row…

With the Yellow Tux philosophy, I talk a lot about how to stand out every day. One of the best ways to stand out and be happier is with gratitude. To decrease daily frustrations and overall stress, we need to be able to change our mindset. Embracing gratitude is the easiest way. So here are three easy ways…

Dan Cockerell worked for Disney for 26 years. He started as a parking attendant, finishing his career as the Vice President of Magic Kingdom with 12,000 cast members. Today, he sits with Jesse Cole to share how working together with his crew has helped solidify magic customer service and company culture. “No one at Disney…

Mission: To be the most fan-centric company and provide the best fan experience in the world.   Big Takeaway – We can never sit and talk with our fans enough.  I sat in about 15 different spots and just started conversations with fans. I heard about what they liked the most, their impressions of the…

Help People Win – Quick story about a great philosophy. Yesterday a gentleman named Jake Morton came to the ballpark to pick up tickets for his company’s group outing.  I walked up to the front of the office and immediately noticed his huge smile.  We shook hands and he proceeded to tell me how excited…

Chris McCluskey is a visionary thought leader frequently cited as “The Father of Christian Coaching.” His ability to niche down and create a lifestyle business and movement has made him stand out in business and in life. In today’s episode, he joins Jesse Cole to discuss how it’s possible to go all-in on family and…

Stephan Aarstol is the CEO and Founder of Tower Paddle Boards. He is the genius behind the five-hour workday, which has revolutionized the entrepreneurial industry. Today he shares with Jesse Cole the story of this innovative move and the purpose that drives him to perfect the experience for both his customers and employees. “We needed…

Randy Cohen is the CEO of TicketCity, one of the largest ticket reselling companies in the country. Since its founding in 1990, the company has served over one million customers and sold over four million tickets. Today, Randy joins Jesse Cole to talk about how he’s committed to showing up with swagger in everything he…

Geoff Blades is a personal development guru who’s an absolute inspiration and content machine. A former investment banker, he is now one of the top CEOs all over the world. His bestselling books, Do What You Want and The Trump Presidential Playbook are available for you to dive into and learn a thing or two…

Every movie has a script. Every show has a script. All great movies and great shows have a perfectly crafted script. Every line, every scene, every sound and every movement is analyzed and selected on purpose. The director wants you to feel a certain way and will go through great lengths to do that. They…

Christopher Wirth is the founder and president of No Quit Living. He is also the host of the eponymous podcast that rated as a Top 50 Business Podcast on iTunes. A former coach of the AAU, as well as in high school and college levels, he has now upped his game by being a coach…

  Sometimes, it’s all about turning moments into memories. Join Jesse Cole as he sits down and discusses customer service with the Service Freak himself, Darren Ross. As COO of the Magic Castle Hotel and Chief Executive Freak of Service Freak Hospitality, Darren walks us through his journey in customer service, from his days as…

<iframe src=’https://www.podbean.com/media/player/e6a5d-928ed4?from=yiiadmin’ data-link=’https://www.podbean.com/media/player/e6a5d-928ed4?from=yiiadmin’ height=’100′ width=’100%’ frameborder=’0′ scrolling=’no’ data-name=’pb-iframe-player’ ></iframe> Piyush Patel is the founder of Digital-Tutors, a company providing e-learning opportunities for visual effects artists specializing in film and video games. He has built a culture founded on mutual respect and orange-induced creativity that continues to guarantee success for him and his flock. His book,…

“I don’t break the rules, I merely test their elasticity.” Bill Veeck. “Move fast and break things.” Mark Zuckerberg. Two of the greatest innovators said it best.  They have inspired me to challenge the way the baseball business worked and break the rules in the process. From having players involved in the show, by dancing on…

 Jordan Harbinger is the host of The Jordan Harbinger Show Podcast where the most successful people in the world have guested. With his unique way of starting up things and forging relationships, he has become an indispensable force in the business industry. “Instead of giving up or cramming himself [like], you know, the square…

Dov Baron is the host and executive producer of Leadership and Loyalty Show. His podcast has earned him not only accolades but a huge following of leaders on all levels of success as well. He is a leader among leaders, whose purpose-driven life has made him stand out in his career. He is the bestselling…

We’ve heard the cliche, reach for the moon and you’ll end up in the stars. We love talking about thinking big and being a dreamer. These success stories continually inspire us and lift us up. The problem is that while we often talk big we very rarely act big. We are comfortable with taking baby…

Mike Ganino is obsessed with culture. He breathes it and lives it, proven by his keynote motivational speeches and his fascination with improv theater. His experience in hospitality has let him grow iconic brands, and now he’s turned to aid people in understanding how a culture can run a company. His book, Company Culture for…

 Nathan Hirsch is the remote hiring expert and Chief Executive Officer of FreeeUp. Together with his solid and passionate team, he manages over a thousand remote freelancers from every corner of the world. His company has risen to become one of the most reputable freelance hiring agencies, serving as a bridge to ensure that…

Jeff Haden wrote his way up. He’s a man who can teach us a thing or two about putting plans into perspective and embracing the not-so-unique process towards success. A contributing editor to Inc., he’s done differently by sticking to a model and learning from the pros. His book, The Motivation Myth: How High Achievers…

Hiring great people is one of the biggest challenges most businesses face. Regardless of the position, one characteristic has proved to be the most indicative of a successful candidate. It’s persistence. Not necessarily persistence once they have the job, but persistence in trying to get the job. In our first year in Savannah, three of…

Billy Gene Shaw is known as the Facebook marketing guy, having founded the advertising agency that is Billy Gene Is Marketing Inc. Owning and living the word itself, he has risen through the ranks by being a little bit crazy, ultimately making it his mission to disrupt the educational system and offer the kind of…

I recently finished my second half marathon. My first half marathon was one of the hardest physical challenges of my life as I pushed my body to the limit. As I crossed the finish line, I felt a rush of adrenaline and accomplishment. I had done it and set a new personal record. Then it…

  Tom Rubens has founded, bought, sold, and managed businesses in industries as diverse as a commodity trading company, a real estate brokerage, investment groups, and minor league baseball and basketball franchises. His four decades in business have taught him the painful yet profitable lesson that you have to look beyond the balance sheet and…

What’s the story of your business? Why did you start it? What makes you different? If these answers aren’t that compelling, the media won’t care about you. But why is it so important for the media to care and want to do stories about you? It’s simple: if you aren’t interesting enough to the media, the chances…

John Ruhlin has worked with the who’s who creating amazing gift strategies for client growth and retention. Today, he breaks down how anyone-from mail clerk to managing director-can master the magic of Giftology. John Ruhlin – Creating Advocates Gifts are not only for your client. They are also for your client’s spouse, assistant or their team members, the “inner…

Today’s guest is Neen James, the first ever Aussie on the show! She rides a Harley, has a ton of sass, an accomplished speaker and author of 8 books including the latest, “Attention Pays”.  Neen is an expert on attention how and leaders can profit by paying attention to what matters in business and life.…

For over a decade, Joey Coleman has helped organizations retain their best customers and turn them into raving fans through his entertaining and actionable keynotes, workshops, and consulting projects. As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention-grabbing customer experiences. He…

It happens to every entrepreneur. We taste success and we want more. We believe if we can be successful with one thing, we can do it with another. We open new locations. We consider franchising. We try new ventures. We believe bigger is better and going for more is the only path to greater success. This is what I like…

Robb Holman is a life-long serial entrepreneur and the CEO of Holman International, a global leadership consultancy. He’s also the author of the best-selling book, Lead the Way. Today, Jesse and Robb talk leadership done differently. “Light yourself on fire with passion and people will come from miles to watch you burn.” – Robb Holman…

Erik Seversen is a successful entrepreneur who’s learned how to be successful through his life-long adventures. He’s ridden a motorcycle across the US, been to over 80 different countries, climbed mountains and lived with a remote tribe in the Amazon. He’s now the founder of Innovative Educational Services Group, a language entrepreneurial coaching service. He shares…

  Chris Dalzell runs a very unique and different type of business. Chris is the founder and owner of Shoreline Construction, a construction company that custom home building and home remodeling. While this doesn’t sound so different, they take customer experience to a whole other level. Each house purchased and each client served is a celebration for…

Since 2015, Ben Hardy is the #1 writer on Medium.com. His writing focuses on self-improvement, motivation, and entrepreneurship. Ben writes by pulling from his personal experiences, self-directed education, and formal education. Ben is also a Ph.D. candidate in Industrial and Organizational Psychology at Clemson University. His research focuses on the psychological differences between wannabe entrepreneurs…

 Darren Jacklin is a world-class professional speaker, corporate trainer, investor and philanthropist. He’s gone from his childhood business, ‘Rent-A-Kid’  and today he owns private islands. Darren opens up with Jesse about his tumultuous youth, eventual homelessness, near-death experiences and how he’s overcome those obstacles to be where he is today. “Life lessons are blessings in…

Pat Mussieux is an award-winning author, coach and speaker. For four years in a row, she’s captivated her audiences to be named the Stevie winner as Female Entrepreneur of the Year in Canada. Pat helps entrepreneurs go from overwhelm to over quota by setting goals and cultivating relationships. “Every entrepreneur needs a coach, no one…

Today, I want to share something that’s not talked about much in business. Often the focus is solely on winning customers, but not the after-effect. We don’t talk enough about the importance of wowing people in the aftermath. If you want to stand out, you need to do something amazing for someone after they did something for you.…

If you don’t take care of your people and your customers, you won’t have people and customers to take care of. <iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/ND3PovVVLkA” frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe>

Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations. KEY TAKEAWAYS “You will get more things in life out of being…

  Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine…

Get the Find Your Yellow Tux Book Here

Before every season we spend a great deal of time talking to our staff about the idea of always being on stage. As soon as our gates open at 5:30, everyone knows it’s showtime.   The goal is for everyone to be the best version of themselves. Enthusiastic, Fun, Happy and Caring. At least that’s…

Jeffrey Shaw is the host of the popular business podcast Creative Warriors, a featured storyteller on The Moth, and a nationally acclaimed keynote speaker. He speaks at creative and business conferences on the topics of marketing, branding, customer relations, and sales. For more than three decades, Jeffrey, a.k.a. the Lingo Guy has been one of the most…

Drop the Jargon You want to know another thing I like about fun? It’s the opposite of jargon and empty marketing language that doesn’t actually mean anything. You ever see those companies that love to say they satisfy customers and exceed expectations? You ever stop to think about what that actually means? As soon as…

Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author (Fred Factor, Fred Factor 2.0, and The Encore Effect) and noted expert on leadership, team building, customer service, and change. KEY TAKEAWAYS “Cause is not correlation.…

Steve is the visionary founder of Bluefish: the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest.  TAKEAWAYS  “Surround yourself with good people and you’re a combination of those. If…

“What I found out is that feedback gave me two things: #1, it validated that I did a good job and could ask for more business. And #2, after asking for feedback, my dad said, ‘find out what tricks they liked the most…my goal was to find out what tricks they didn’t notice and to…

Short Excerpt from Chapter 10 of Find Your Yellow Tux – Make Fun a Priority You want to know another thing I like about fun? It’s the opposite of jargon and empty marketing language that doesn’t actually mean anything. You ever see those companies that love to say they satisfy customers and exceed expectations? You…

Businessman and startup coach, Anthony Witt has helped many individuals transition from being a full-time employee to becoming an entrepreneur. He thoroughly enjoys helping people move from simply existing to truly living. Having personally made the transition from employee to entrepreneur more than one time, Anthony has learned how to navigate the important areas of…

 “Next time you meet someone, try asking: ‘How are you making the world a better place?’ Rather than the normal ‘What do you do?’.” “That beautiful blend, that convergence of money, talent, and passion.” “You can’t pretend to be something and do a good job in doing it. You have to find that authentic…

I arrived an hour and a half early for the ball game. Not being a sports fan, this was the first real ball game of my life. I’m a businessman and I was not here because of my love of the game. I was here because I had heard an interview with Jesse Cole, owner…

For the past four years I’ve chosen one word to focus on for the year. This idea was motivated by the book One Word by Jon Gordon. Gordon shares how most New Year’s resolutions fail, while choosing one word works to keep you focused and motivated. Throughout the last few years, I’ve chosen words like…

If you want to stand out and have your business stand out, you need to put yourself out there. And it needs to be done to excess. It’s one thing that Gary Vaynerchuk, Grant Cardone and John Lee Dumas have in common and it’s something they have mastered. First, let me define putting yourself out…

Today, we’re giving you our best takeaways of 2017. This includes advice on how you can stand out in business and in life, from all of our guests in 2017! Thank you for listening and Happy Holidays!

“If you want people to come to you as a coach, if you want them to come to you to buy this product… you have to understand what they’re motivated by, you have to understand the way their mind works.” “Today, a brand is a crafted experience. It is a language that you speak…it is…

Most people live on the surface. We ask questions like “How was your day” and we talk about the weather. We often complain or brag about how busy we are. We talk about the things we have to do and the things we’ve done. But rarely do we engage in deep meaningful conversations. I believe…

“The biggest problem people have is that they only do marketing when they have no sales. And then as soon as they have sales, they get busy and they stop doing marketing. You have to put together some kind of systematic marketing process where you’re always doing marketing even when you’re busy with sales so…

Focus on the Who, Not the What! #Customers #Guests #Fans #CastMembers

“We spend a third of our time trying to help other people obtain their goals and dreams and as a result of that, we’re twice as successful financially as we’ve ever been.” “Everybody wants to hold their cards close to their vest…but when you share, here’s what happens: other people want to be around you.…

I remember the first time I had craft beer like it was yesterday. It was in the fall of 2007 and I was invited to the Hickory Hops Festival. The first brewery I saw was Moon River Brewing Company out of Savannah, Georgia. I asked for the lightest beer and the owner handed me his…

“Spineating: The human tendency to speak without thinking.” – Dr. Murlon Dye “Organizations work, or don’t, because of great leaders…who’re thinking about, ‘How do I help my team reconnect with its purpose?” “Change doesn’t fail because we don’t know how to do change management. It doesn’t fail because of faulty management, it fails because of…

In today’s age, if you were to simplify success in marketing, it comes down to one thing: is it shareable? Everyone’s attention is on social media. And every platform has the share option. Because to many of us that is what’s most important. It’s social currency. If we share something cool or that brings value,…

Key Takeaways: “The riches of your life are the riches of your relationships.” “My grandfather gave me the worst business advice ever…Choose who you drink with because you can’t choose who you work with.” “I think that’s such a false thing. Work-life balance. You don’t segment your life…Your work supports your life, it’s not that…

To have a successful business that lasts you need to be able to answer this one question. What makes you different? Ask any entrepreneur or business owner this question and you will get similar answers. You will hear how they provide a better product, better solutions or a better value. You will very rarely hear…

Winget is the author of six New York Times/Wall Street Journal bestsellers and hosted the television series Big Spender on A&E for two seasons. He has appeared on several television shows including Tool Academy, Crowd Rules and Dr. Phil. He has appeared in two PBS specials, two CNBC specials of The Millionaire Inside and is…

You want to stand out? Just deliver. Period. Do what you say you are going to do. It’s to a point now where you are overdelivering by simply doing what you said you were going to do. Customer Service and Responsiveness from companies isn’t getting any better. Studies show average hold times are increasing, even…

Clarity of Purpose (Written on August 23rd, the day Emily Cole and I found out we were having a baby.) I believe we are all in a search for purpose. Throughout the journey, we search for clarity. What is our real purpose? Is it about us or is it truly about other people? I’ve been…

107: Charlie Hoehn – Game On: Time to Laugh, Play and Have Fun. Key Takeaways: “Working with Tim [Ferriss] expanded the realm of what’s possible.” “Don’t die before your death.” “Contracting and consulting has grown 5 times faster and is 3 times larger than the freelance economy (Uber, Lyft, etc.)” “There’s research that says combat/war…

“A2D. Active Attention Design. You want to make somebody active. You want to grab their attention and keep their attention. And you need to design that strategy.” “I don’t know where we’re going to be in the future, but I know that communication and conversation are always going to be around.” “Building relationships is the…

It was March 9th, 2016. I was driving down Franklin Blvd. in Gastonia and I received the call. It was from a blocked number but for some reason I answered. And I heard a very familiar British accent. The voice said “This is Simon Sinek.” Most of my friends knew Simon was my idol. So…

Jeff McManus is the Author of “Growing Weeders Into Leaders” and the director of landscape services at Ole Miss, where he has won 5 “National Championships in Landscaping” including being named “The Best Beautiful Campus” by USA Today. Key Takeaways: “The key for any leader… is to get engagement and you need to ask questions…

Lee Cockerell is the former VP of Operations for the Walt Disney World Resort where he led a team of 40,000 cast members. Lee is now a public speaker and author of best-sellers like “Creating Magic: 10 Common Sense Leadership Strategies From A Life At Disney”. Key Takeaways: “When you become a big deal, don’t!”…

Everyone talks about their passion. But passion changes. And sometimes frequently. I was passionate about playing baseball and then I was passionate about coaching. As I moved into my career, I was passionate about running a baseball team and then running multiples teams. My passion now has changed to writing a book, speaking and hosting…

Do you believe in what you are doing? Everyone wants progress and recognition, but if you are not having progress and getting recognition, do you still care about it? Remember everyone is thinking about themselves, the key is what do you think about yourself? Do you feel pride in what you are doing? Are you…

Scott Beebe is a strategist, teacher, and business coach for My Business On Purpose. He’s also the host of The Business On Purpose Podcast. Key Takeaways: “Fear is unrealistic, at the same time fear is a close companion.” “Perfect love casts away all fear” “We liberate small business owners from chaos” “Vision without implementation is…

Throughout my entire life I’ve been driven by progress and recognition. It’s like a drug for me. I’m always searching for the next fix. Recently, I’ve shifted my mindset. Instead of focusing on receiving recognition. what if I focused on giving recognition? It’s a fact that people are not recognized enough. At home and at…

Joe Calloway, global speaker and best-selling author of Be the Best at What Matters Most, Magnetic, Keep it Simple shares the secrets to success with Jesse on the first ever Business Done Differently show. Key Takeaways: “Do what works. There is no one template for how you’re supposed to do it.” “You look at the…

With sports it’s easy, whoever has the most runs, points, goals, etc wins. With school it’s easy as everything is graded and you are ranked. With business though, it’s not as clear. If you were to ask most people at work, what’s their scoreboard, they would have no clue. Yes, salespeople have a general idea…

A show within a show where we take a few minutes to unpack lessons learned from recent guests. No format. No filter. All fun. Key Takeaways: “Find Your Yellow Tux is no more. It’s now the Business Done Differently” podcast with Jesse Cole” “This is the best, most fun, I have ever, ever, ever had…

Failure vs. Discovery. Being open to pivoting and changing paths. Trying new things but understanding the key to success is fewer things done better. Being okay with not knowing the answers. Not being too romantic about your brand.

Buy Local Speech – 1st Inning – The Mirror Moment

Ken Segall nails it with these two books about how to simplify your business. Using great stories from this time at Apple and other amazing companies, Segall convinces us why Simplifying Works!

Zig Ziglar once said if you could go on an all expense paid trip to Acapulco tomorrow, how much could you get done in the next 24 hours? I believe many people look at their work days as 9-5. We condense the 24 hours into 8 hours right off the bat. We self sabotage our…

Tim Connor, world-renowned speaker for the past 44 years and author of over 80 books, shares his tactics for standing out, selling corporate executives, and earning their repeat business for decades. Key Takeaways: “What I’ve learned in sales and in business is that if you don’t get under people’s skin, if you don’t create some…

Important Lessons of the Week Curiosity to learn drives success. If you don’t produce, you don’t succeed. Don’t just talk and think about what you want to do, go on the offense and make it happen. What you do after you get the customer matters most. Listen before you talk. Everyone is your customer. What…

In the book Known, Mark Schaefer shares one of the most important questions we need to ask ourselves. He tells the story of Dropbox founder Drew Houston who compared the pursuit of this question to a dog chasing a tennis ball. “The most successful people are obsessed with solving an important problem, something that matters…

Arnie Malham, founder of cj Advertising and TheBetterBookClub.com, shares how to successfully change your corporate culture with the help and support of your employees. Key Takeaways: “The recognition [of your employees] is much more important than the reward.” “The Problem is you! You are the leader of your culture and it can’t be wrong unless…

When I was a kid my Dad always told me to make adjustments not excuses. Easier said than done. It’s easy to make excuses. That’s why we do it. It makes us feel better. It’s a drug. The more we take it, the more we get addicted to it. Once you get addicted to excuses,…

Michael Brooks, the founder of South Magazine shares how left the 9-5 of selling furniture to building the award winning magazine. Key Takeaways: Get out of your comfort zone to succeed. Make an appointment with yourself to do something the scares you, that makes you uncomfortable. Finding your niche of likeminded people. Human nature wants…

It’s amazing how fast stories travel. Shortly after our first season in Savannah, I began to share the real story of our first season with the Bananas. It started at a small town hall meeting. I shared the truth about our challenges. How the team ran out of money. How Emily and I had to…

Two of the best marketing books for any business leader. Marketing Outrageously by Jon Spoelstra and Friction by Jeff Rosenblum. How to create attention and how to create passion brands. Unbelievably valuable everyone who is building their business!

Where do great ideas come from? In the book Originals, thought leader and Wharton Professor, Adam Grant says it best, “To be original, you have to generate more ideas.” Quality vs Quantity has often proved to be a debate for entrepreneurs. But what comes first? I’d argue that quantity drives quality. It becomes a pure…

From stand up comedy, to improv, to a national country radio host, Tim Leary shares his story on how he has stood out since his first days performing in College. He shares the importance of getting good representation and always being true to yourself. Key takeaways: Understanding the Long game rollercoaster. Tim shares how he…

You want to succeed? Just be different. Nobody remembers normal. Normal gets normal results. And normal doesn’t last. So why do most people migrate to normalcy? It’s simple: normal is comfortable. Normal has more friends. Normal doesn’t take a lot of work. Everybody can be normal. But different on the other hand is a whole…

Amazing book that will change the way you look at personal development. Forget New Years Resolutions. One Word is the Key.

I hate resumes. Maybe it’s because I’ve never had one. Or maybe it’s because I’ve never seen one that’s blown me away. Or maybe because a resume has never predicted someone’s success in our company. I get them. But they need to change. My wife gets hundreds of resumes a year from college kids looking…

Daniel Merritt, the Co-Founder of Nine Line Apparel shares the secrets of how they have become one of the fastest growing online retail companies in the country. “We have an American Patriotic Stance on how we view our country. Staying true to who we are as a company, we continue to grow and gain a…

Battered Bastards of Baseball. One of the Best Sports Documentaries shares how Bing Crosby brought together a cast of characters to create a show with his Independent Baseball Team. All Businesses can put on a show to create Raving Fans!

Cole shares information about two of the best books on the Customer Experience. Hope you enjoy!

I remember the feeling like it was yesterday. I was standing in a side room at the Gaston County Club. I was shaking and sweating and beyond nervous. My name was about to be called. It was Dancing for the Future Stars in Gastonia and I was about to dance in front of hundreds of…

Jesse sits down with Emily Cole to explain the framework for how businesses can be different and disrupt their industry. He shares three easy ways to look at your business and explains how other businesses are changing the game.

In Episode 1 of Netflix & Grill, I give recommendations on Netflix Documentaries, Movies, or Shows for the business leader while grilling. This first episode is dedicated to Jiro Ono, the best sushi chef in the world. There is a lot we can all learn from him in this amazing documentary.

In this first episode, I take you in my office to share the Yellow Tux Library and introduce you to amazing books for the Business Leader. The first book, Arnie Malham’s Worth Doing Wrong is the book for building a great culture and how to develop the Better Book Club.

When I was 23 years old I went to my first business seminar and I heard a speech I’ll never forget. Al Fahden, the author of Innovation on Demand kicked off the seminar and had everyone on the edge of their seat. He was running around the crowd throwing around $2 bills and sharing outrageous…

Jesse Cole sits down with wife Emily Cole to discuss the stories behind what made their baseball teams national hits. You will hear about the challenges of turning around the Gastonia Grizzlies and launching the Savannah Bananas. By focusing on what business they were really in, the Coles launched Fans First Entertainment and put all…

Welcome To the Find Your Yellow Tux Podcast Find Your Yellow Tux is the podcast for business leaders looking to become successful by standing out. Hosted by Baseball team owner, performer and showman Jesse Cole, Find Your Yellow Tux interviews unique people who have found their greatness. From Business Owners, to Authors, to Musicians and…

  This is the 151st blog I’ve written and I’ve yet to release one to the public. I’ve sent them to family, friends, employees and a few work colleagues but not out into the world. I’ve written about marketing, leadership, customer service, standing out and winning in business and in life. I’ve written based on…

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