Before every season we spend a great deal of time talking to our staff about the idea of always being on stage. As soon as our gates open at 5:30, everyone knows it’s showtime.
The goal is for everyone to be the best version of themselves. Enthusiastic, Fun, Happy and Caring. At least that’s how we hope our people act. Yet, this is one of the most difficult things to teach.
If people are normally more reserved and quiet, no matter how many times you tell them it’s showtime, they still go back to their comfort zone.
Why does it matter? Because today more than ever, we are in the experience economy. There are way too many options out there, that if someone has a bad experience with your company they are done with you. I’ll go a step further. If they have an average experience, they are probably done with you.
All customers can laugh more and feel like they are part of the experience. Great actors make this happen.
So how do you teach this? There’s only one way. Going back to the ways of theatre. Have your staff play the superhero version of themselves. Have them amplify their best characteristics and perform them over the top. Sounds crazy. But that’s how I developed my Yellow Tux character. I knew that I was loud, energetic, and over the top already so now I would just take it to the next level. My character is a ball of energy around the stadium, running around high fiving and taking selfies with fans. When I get on the microphone, I’m joking, sarcastic and over the top. “Crazy” is how a lot of fans would be describe me but it works.
We always share with our staff that every game is someone’s first game. If that’s the case, how do you want them to see you?
I’ve now carried this over into my every day life. Before, I just wore the yellow Tux at every game and when I would host events. Now I wear it all the time. Every day is someone’s first time meeting me. How do I want them to see me? The Yellow Tux has become my uniform and when I have it on, it’s showtime!
There’s no better way to present yourself than the best version of yourself.
This simple act will pay dividends to your personal brand and your business. So amplify you and remember you are always on stage.
For more free tips from the Find Your Yellow Tux Book visit www.findyouryellowtux.com