If you want to stand out and have your business stand out, you need to put yourself out there. And it needs to be done to excess. It’s one thing that Gary Vaynerchuk, Grant Cardone and John Lee Dumas have in common and it’s something they have mastered.
First, let me define putting yourself out there. I’m referring to your content and your brand. How often do you post on social media? How often do you put out new valuable content? How often do you release podcasts? Give speeches?
You may answer these questions and feel like you are in good spot. I thought about how I’m posting daily, releasing new information regularly and giving speeches monthly.
And then I saw what Grant Cardone and Gary Vaynerchuck are doing. It seems almost crazy when you look at it. Grant Cardone is posting on his Facebook 12-16 times a day. Gary Vaynerchuck is releasing new content and posts every hour on all of his different platforms.
It’s nuts. But it works.
One of the biggest names in podcasting is John Lee Dumas. Years ago he decided to post a new podcast every single day. Now, with almost 2,000 podcasts, he is making millions and seen as an expert in podcasting.
By looking at these three thought leaders, you can see there is a reason why they are doing it. They are fighting for attention more every day and they will do everything they can to stay relevant. They need to stay in front of you. So they are relentless. And they are growing like crazy because of it.
Then why isn’t everyone doing it?
It comes down to work ethic and fear. These guys hustle and never slow down. They are always looking for the next opportunity to put something out there and provide value. Value being the key word. We can all put out crap every day but they know their niche and they know how to deliver.
The final piece is fear. The more we put ourselves out there, the more vulnerable we are. Gary V, Grant Cardone and John Lee Dumas all receive boatloads of criticism. But it doesn’t affect them. In fact, I’ll argue that it motivates them. I’m sure they believe that if they are not getting criticism, they are playing it too safe.
We need to ask ourselves, what’s the worst thing that can happen? Possibly some people will say you are posting too much and stop following you? Or they go out of their way to share with their group that they can’t stand you and your work is crap?
If that’s as bad as it gets, it’s not worth worrying about. The best case scenario is you open up your content to a much larger audience. You are seen as consistent and someone your followers can trust to always put out new material.
This isn’t just you but it’s your business as well. Very few business provide new content regularly. Very few businesses post on social media consistently.
Yes, you need a strategy and plan for your content. But the fear of posting too much needs to go away.
The most successful people go all in and never push on the breaks. They fight hard to provide value as much as they humanly can. They are not as self indulgent as it may seem. They are true givers.
And that’s what Gary V, Grant Cardone and John Lee Dumas really have in common.
How can you start putting yourself out there and giving more today?
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