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106: Jaime Jay – Being Authentic with your Brand

“A2D. Active Attention Design. You want to make somebody active. You want to grab their attention and keep their attention. And you need to design that strategy.”

“I don’t know where we’re going to be in the future, but I know that communication and conversation are always going to be around.”

“Building relationships is the key to success and podcasting is the best distribution channel to accomplish that.”

“One way I look at business differently is how does this affect others. How does this affect my team and how does this affect my clients. And when I say ‘this’, I mean my actions. What I do and what I say.”

“I recommend doing something as if it was the last time you were ever going to do it.”