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124: Dorie Clark – Stand Out By Being Yourself


Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes. 


“The biggest lesson that I draw from it…It’s really hard for anyone, to in the moment, understand the macro forces at play…Change can happen overnight, and we are not able to see it at the time. So, we need to be as resilient as possible to prepare for these unexpected situations. And be willing and excited to reinvent ourselves.” 

“As we have all seen in a lot of different areas of our lives, clearing out the stuff that doesn’t work makes room for the stuff that does.” 

“I value trying to bring people together in a way that makes them feel comfortable and included…Community building is really important, but a lot of people do it in a way that is exclusive.” 

“What are the assumptions that people are making in my field and what circumstances might have changed that would alter or impact those assumptions.” 

“Whatever you are, be a good one.” 

“I’m a big believer in what gets measured gets done.” 

“We need to think how to scale our efforts. How to do it once and share it with the world. If you want your ideas to have maximum impact, we need to figure out how to make our voices go louder and further, with the same amount of effort. If we can scale our ideas, that is where we can start to make a difference.” 

“The framework for how you can build a following around your ideas: First you build a network, then you build an audience, then you build a community.” 

“Carve out more white space because that’s where ideas grow.” 


What have you done differently in your life to stand out? 

I’ve been out as a gay person since I was 14. If you can just be like, ‘Yeah, that’s my deal…’, that kind of sends a message to other people too that they can be themselves. 

What makes someone stand out in business or in life? 

I’m a huge proponent of content creation…. One of the most important things you can do if you want to become a recognized expert, is you have to create content. Otherwise people literally just won’t know what your ideas are. And so, therefore, they can’t tell if you are an expert that should be recognized. 

What’s the best advice you’ve received? 

Not getting an office. 

How do you want to be remembered? 

As somebody who helped other people figure out how to crack the code to get their best ideas heard. I would really like to improve society by getting talented people to contribute and to have their ideas appreciated and recognized rather than just the people with the loudest voices in the room. 


Stand Out Book 

Schedule Once  


Hit Makers by Derek Thompson 

Contagious by Jonah Berger 

Revisionist History 

TEDxNASA by Steven Shapiro  

Entrepreneurial You 

Reinventing You 

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Co-Produced and edited by Podcast On The Go