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125: Doug Sandler – Customer Service, The Nice Guy Way

Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations.


“You will get more things in life out of being nice than being a jerk”

How To delivery GREAT Customer Service:

  1. Return Your Phone Calls
  2. Return Your Emails
  3. Be on Time, Every Time
  4. Exceed Expectations (Overpromise, under deliver, has got to stop.)
  5. Communicate Effectively with Your Customers in a language That They Understand

“Mistakes are bound to happen, it’s what happens next that really counts.”

“Customer Service…I’m going to deliver a year and a half of service where you’re going to get 4 hours of service from my competitor.”

“Most people feel like nice is a sign of weakness, and nice is one of those character flaws that you have, and nice makes you a yes man. I really do feel like being nice has differentiated me from catching people in the act of doing something right, as opposed to catching them in the act of doing something wrong.”

“A lot of people tend to get bogged down in the failure and let it hurt their ego…just keep moving.


What have you done differently in your life to stand out?

“I’ve returned my calls, my emails. I’ve been on time, every time, I’ve exceeded expectations, and I reach out and communicate with my customers…. That’s the Nice Guy 30. It’s 5 steps, 30 days, easiest thing ever.”

What makes someone stand out in business or in life?

“Return your calls, return your emails, be on time, every time, exceed expectations, and reach out and communicate with your customers.”

What’s the best advice you’ve received?

“It’s OK to fail… And if I fail, that someone, or somebody, or something would help me get out of that, even if that person was myself.”

How do you want to be remembered?

I want my memorial to say, “He Made Me Laugh”


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Co-Produced and edited by Podcast On The Go