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Fans First:

Change The Game, Break The Rules, & Create An Unforgettable Experience

The Savannah Bananas should not exist.

You can’t name any of their players. They play in a 1920s-era ballpark with no ads or billboards. They play in kilts, stilts, and stilettos. They even have an all-grandma dance team: the Banana Nanas.

Everything the Bananas do is unconventional. It shouldn’t work.

And yet they sell out every game, have a waitlist in the thousands, ship
merchandise around the globe, and entertain millions of followers on
social media.

ESPN calls the Bananas “The Greatest Show in Baseball.”

How is this even possible?

Two words: Fans First.

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty. If this all sounds bananas, that’s the point. Normal leaders read normal books and get normal results. But if you’re ready to change the game, break the rules, and create your own unforgettable team, then it’s time to go Fans First.

“Few books transform lives. This book is an exception. Fans First tells a truly remarkable story. But more importantly, it gives YOU a blueprint for long-term business success. Create raving fans. Think (way) outside the box. Transform your business and life. READ THIS BOOK.”

– Dave Kerpen, serial entrepreneur and New York Times bestselling author, The Art of People

“If you want to dominate your industry, Fans First teaches you how to ignore what everyone else is doing and embark on a path that will build fanatic fans of what you do.”

– David Meerman Scott, author of twelve books, including Fanocracy, a Wall Street Journal bestseller

“Jesse Cole combines the panache of P.T. Barnum with the wisdom of Warren Buffett. Fans First is the ultimate workbook for growing the passion of your customers.”

– Jay Baer, coauthor of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

“Jesse Cole is the modern-day Walt Disney. Fans First is a blueprint on how any business can revolutionize and disrupt any industry by creating brand evangelists.”

– John R. DiJulius III, author of The Customer Service Revolution

Fans First is a business book that is in a league of its own. Jesse takes you on the journey of how his vision became the Savannah Bananas and how you can do the same in your life and with your business. I love Disney and baseball. This book reminds me why. Both are metaphors for change, growth, opportunity, and risk-taking. Fans First covers all these bases and more. Bring your copy home today!”

– Jeff Barnes, author of Beyond the Wisdom of Walt

“Jesse Cole is fanatical. He’s trained his brain to never stop thinking about ways to create a better fan experience. I’ve learned that the most impactful businesses create a ‘craveable reason to return.’ Jesse exhibits this every day as the leader of the Savannah Bananas. And NOW, he’s sharing all his ideas with us! This is a must-read for anyone who wants to serve people, have fun, and build an amazing business.”

– Ryan Hawk, author of The Pursuit of Excellence and Welcome to Management, host of The Learning Leader Show